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The future of SEO: What you need to know and do in 2024

This article is inspired by the blog on marketing from Bjerke Media.

The digital marketing landscape is in a constant state of flux, with Search Engine Optimization (SEO) at its core. As algorithms become more sophisticated and user expectations increase, SEO strategies must adapt quickly. This article will explore the rapid changes in SEO and provide insights into navigating this evolving field effectively.

Why is SEO so important in 2024?

Here are some key reasons:
Rapid Digitalisation The pandemic has fast-tracked the digitalisation of various aspects of our lives, including our behaviours. Online shopping has become more prevalent, and this trend is expected to persist. Consequently, SEO has become increasingly vital for businesses aiming to attract online customers.
Evolving Search Engine Algorithms Search engines like Google are perpetually refining their algorithms to yield better results. This necessitates that SEO strategies be continually adjusted to keep pace with these changes. Keeping abreast of the latest SEO trends will be indispensable in 2024.
Heightened Competition As more businesses transition to the online space, the competition for visibility in search engine results has intensified. This underscores the importance of SEO for businesses striving to distinguish themselves from competitors and attract more potential customers.
To succeed with SEO, here are some tips:
Know your target audience: Understand who you are writing for and what they are looking for. This will help you produce relevant and valuable content.
Do keyword research: Identify which keywords and phrases your target audience uses when they search for products, services or content similar to what you offer.

Optimize your content: Implement the keywords you’ve found in your headings, subheadings, meta descriptions, and your content itself.
Optimize for mobile: Make sure your website is mobile-friendly. Google gives priority to websites that are mobile-friendly in its search results.
Improve website speed: Ensure your website loads quickly. Search engines can penalize websites that are slow.
Build inbound links: Try to get other credible websites to link to your website. This can improve your authority and ranking in search engines.
Regularly update content: Search engines prefer websites that regularly update or add new content.
Use social media: Share your content on social media to increase visibility and get more links to your website.
Analyze and adjust: Use tools like Google Analytics to track the success of your SEO strategy and make adjustments where necessary.
Remember that SEO is a continuous process, and it may take time before you see results. If you’re looking for a partner who can help you throughout the journey, from start to finish, and take care of your SEO needs, Bjerke Media is here to assist small and medium-sized businesses. Contact us for a non-binding conversation about how we can help you.

In summary, search engine optimization is crucial for businesses to increase visibility, build trust, and attract more traffic in a cost-effective way. With the increasing digitization, changes in search engine algorithms, and increased competition, SEO will be even more important in 2024.

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New Ohio Dog Law Changes Pit Bull Classification

There are few things more terrifying than being confronted with the snarling teeth of a vicious dog. Though the vast majority of canines are gentle family companions, some have a very dangerous temperament. All it takes is a few seconds for these animals to attack or snap at an unsuspecting human.

Dog bites often result in permanent physical and psychological scars, especially when the victims are children. Conventional wisdom used to say that some breeds were more likely than others to become vicious.

Because of their large size, strong jaws and unfortunate use in dog fighting, pit bulls have been one of the most common targets of this designation. However, most animal scientists say that the breed is not inherently dangerous. Viciousness, they say, is much more a matter of “nurture” than of “nature.”

Until recently, Ohio’s dog laws had failed to keep up with changing opinions. State law categorized all pit bulls as inherently dangerous animals, regardless of their temperament or past behavior. Ohio was the only state to have such a law on its books.

This all changed with the passage of a new dog law in May 2012. Now, the state no longer defines viciousness by breed. Instead, individual dogs will be categorized based on their past behavior.

What is a “Vicious Dog”?

The new Ohio dog bite law outlines three categories of problematic canines: nuisance, dangerous and vicious. Dogs caught chasing or attempting to bite a person will be labeled as “nuisances.” Dogs that do bite a person, that kill or injure another animal or that are found running loose on at least three occasions will be considered “dangerous.” The designation of “vicious” is reserved for dogs that seriously injure or kill a human. There is an exception for cases where a person is attacked after attempting to trespass or otherwise commit a crime on the dog owner’s property.

The law sets strict rules that owners of these animals must follow. Owners of nuisance dogs may be ordered to get training for their animals and can be charged with misdemeanor offenses. Owners of dangerous or vicious dogs must keep the dogs locked inside or in an enclosed yard and must post signs warning of the dangerous animal. If the dogs go out in public, they must be kept on a tether no longer than six feet and must be muzzled at all times. In the most serious cases, owners can be forced to euthanize vicious dogs.

Ohio Dog Bite Lawsuits

The new law also requires owners of dangerous and vicious dogs to carry at least $100,000 in liability insurance. This requirement is designed to ensure that dog bite victims will be able to secure appropriate compensation for the harm that has been done to them.

Article provided by Clark, Perdue & List Co, L.P.A.
Visit us at www.clarkperdue.com

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The 411 on Mobile Yard Ramps

Knowing what a mobile yard ramp is can be hard to figure out. Even trickier to determine is whether your small business can benefit from using one. Learning some of the ramp’s basic features and discovering more about who could benefit from this piece of equipment will help take the guesswork out of making a decision. Listed below are some of the most common questions my clients have on mobile yard ramps.

What is a mobile yard ramp?
Quite simply a mobile yard ramp is a portable ramp used by a wide array of industries to load and unload shipments from delivering trucks. The unit goes by a number of names such as a portable forklift ramp, portable yard ramp, and portable loading dock.

Who can benefit from a mobile yard ramp?
A mobile yard ramp can benefit pretty much any business that handles one to two loads per day. It works well for those without a permanent loading dock or firms that experience temporary, seasonal increases in the shipment process.

How do I choose between an aluminum and steel ramp?
The material your ramp is constructed of will vary depending on how you answer the two following questions. First, what is the amount of money you have to spend on a quality ramp? Secondly, what environment you will be utilizing the ramp in? While the steel yard ramp is the more popular of the two, it also features a lower price tag and is heavier to maneuver and move. Aluminum ramps will cost more but are also easier to move and are made for climates with conditions below the freezing point.

What industries use a mobile yard ramp?
Many industries across all platforms have found the mobile yard ramp a productive, useful piece of equipment. Retail and agriculture industries have claimed the ramp as a necessary tool to assist with their processes. Thinking outside the box, the recycling industry has also found the mobile yard ramp helpful.

Where can a mobile yard ramp be used?
Mobile yard ramps for the most part can be used wherever the need arises. They can be setup both inside or outside and in a number of climates. Moving them is made easier with an optional tow bar that helps the user place the unit directly at the end of a dock or just up to the truck door.

Are they safe?
Yes. When properly used, mobile yard ramps are very safe for both the forklift operator and the load being carried. Most ramps also come equipped with a number of safety features designed to keep product moving. Safety rails, handrails, and non-slip flooring can all be found on standard units both used and new.

I hope these questions and answers have helped you understand better how the mobile yard ramp can be an instrumental part to the efficiency of many organizations out there. No matter what you call it, the mobile yard ramp has proven to be a well-regarded piece of equipment in the shipping process. Now that you have the “411” on them, you are sure to find a mobile yard ramp to fit your company’s needs.

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